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... after will be viewed and recorded by the insturctor as an absence for that class period. If a student misses only part of a class for a legitimate reason, consult with the instructor on how attendance for that class period will be recorded. Excessive or extended absence from class is sufficient reason for the instructor to recommend that the student be administratively dropped from the course. Students are subject o being administratively dropped from the course after three or more consecutive class sessions missed if arrangements have not been made between instructor and student. LATE ASSIGNMENTS Assignments turned in passed the due class date will be reduced twenty-five points for each day late. Late assignments will not be accepted later than two days after the due date. ASSIGNMENT SUBMISSION Assignments are to be submitted to the instructor in class on the due date. Early or late assignments must be submitted personally to the instructor. It is up to the student to make appropriate arrangements for this type of assignment submission to transpire. OTHER COURSE POLICIES Students should be prepared to spend the class time in the classroom. Thus, students should not be walking in and out of the classroom unless in an emergency. Students are expected to act in a manner conducive to learning. Turn off cell phones and pagers during class. Persistent disruption will result in dismissal from the classroom and an assessed class absence for that session. Attire worn during exams should not conceal one's eyes in any way. Under no circumstances will make-up examinations be given unless legitimate documents are provided to the instructor. It is in the interest of every student to attend all sessions of the class in which he/she is registered. Each student has an obligation to contribute to the academic performance of all by full participation in the work of each class session. If special difficulties arise, the student should consult the instructor. Raising questions with the instructor is encouraged. Please do not talk with students sitting next to or near you when the class presentation is in progress. Students who disturb the class, presenter, or instructor will be asked to leave the room. All assignments, unless otherwise noted by the instructor are to be typewritten. Students are expected to have completed the assigned readings prior to coming to class. Students must make a copy of all course work submitted. Students are responsible for all materials and announcements presented in class whether in attendance or not. SCHOLASTIC WORK/ CODE OF ACADEMIC INTEGRITY Integrity is expected of every student in all academic work. The guiding principle of academic integrity is that a student's submitted work must be the student's own. Students engaging in academic dishonesty diminish their education and bring discredit to the academic community. Students shall not violate the Code of Academic Integrity and shall avoid situations likely to compromise academic integrity. COURSE WITHDRAWAL Students withdrawing from this course must notify the instructor prior to nonattendance in classes and execute drop or withdrawal procedures in accordance with the UA General Catalog. INCOMPLETE POLICY Any incomplete grade given must be verified with a written agreement with the student which specifies the work to be done and a timetable of completion. SPECIAL NEEDS Students needing special accommodations or special services should contact the Learning Disabilities Program/S.A.L.T., Old Main Building, Room 117, 621-1242 and/or The Center for Disability Related Resources/CEDRR, Second and Cherry Streets, 621-3268. The needs for specialized services must be documented, verified by these UA units, and presented to the instructor before the end of the second week of class. The instructor will do everything he can to enhance your learning experience. NOTE Information contained in this document may be subject to change with advance notice as deemed appropriate by the instructor. COURSE OUTLINE RCSC 284 PRODUCT DEVELOPMENT AND BRAND STRATEGIES SPRING 2003 Date Topics/Activities Textbook Readings Jan. 15 17 Course Information Product Development and Brand Strategies Portfolio Project Assigned 20 22 24 Martin Luther King Jr. Holiday - No Class "Brand Management: Building an Image, Building Customer Loyalty" (video - Part 1) "Brand Management: Building an Image, Building Customer Loyalty" (video - Part 2) 27 29 31 "New Product Development" (video) Guest Speaker - University of Arizona Bookstore Field Trip - University of Arizona Bookstore Feb. 03 05 07 Brands and B...