place
...ck our product is very high. For example for home computers, you might sell through a retail outlet. The inventory cost is very high for that retailer so you don’t want to license several retail outlets in a small market to sell your product. Their inventory cost is so high and if you create all kinds of competition for them then you are weakening their position. Another consideration is whether customers are willing to travel to a location to purchase the product. For high ticket items like cars, furniture or computers, the customer may be willing to travel to a number of outlets. But for items like toothpaste, it had better be everywhere. Because they are not willing to travel all around to buy toothpaste, it needs to be available in every outlet. A Selective distribution example could be Porsche automobiles 4.22 Distribution intensity The selective distribution intensity is proposed within this marketing mix. We will sell our product to supermarket at Auckland, but not all possible supermarkets in an Auckland where a customer might look for. This is means the customers are only can buy our product at fewer supermarket such as foodtown, Woolworth and New World. Our products are first hygienically processed in our factory. Once the products are ready, they are enclosed in smaller sized polyester packages to preserve the juices and also to ensure e...