eGo Vehicles
...ion of people that may create an interest for the product that is being offered. The nest step would be to attempt to create a need for these people to want to buy the product that is being offered. The next step would be to attempt to create a need for these people, and drive the to want to buy the product. And if it can be offered at an affordable price, the current customers will eventually attract new ones as well. 3. eGo Vehichle's likely target segment might include people over 35 years old. These are the people that are most likely more willing to use a means of transportation that will save them a lot of money and that are not very concerned with weather or not they are driving the latest sports vehicle. This may be true because although eGo resembles a motorcycle, it gives the impression to be a regular bicycle. The person who buys this product might not have in mind to show off, but instead to feel as though they are different and ride around in an innovative vehicle that at the same time is saving them a lot of money. 4. eGo would most likely not be very appealing to motorcycle owners because this is a means of transportation that only gas about 50 miles per charge and does not go at extreme speed. Motorcycle riders enjoy going on long trips and the eGo would be their first choice. Bicycle owners, on the other hand, depending on their reason for riding on their bicycles might actually be more attracted to the product. If they use their bicycles because they don't have a means of a car they might like the eGo because it could take them where they have to go with much less effort. Car owners might like this product as well because instead of turning the car on each time they have to go a short distance, ...