Open Hours Obstetrics and Ultrasound
...2001, p 2). In addition 65% of these women will have an ultrasound at some point during their pregnancies (National Vital Statistics Reports, 2000, p 27). All of these statistics lead to a large target market. Open Hours Obstetric and Ultrasound will be an obstetricians’ office and 3D and 4D ultrasound shop in one. With locations in most major cities across America Open Hours Obstetric and Ultrasound specializes in giving families the services that they need when it is convenient for them to receive them. Open hours Obstetric and Ultrasound will offer extended hours from most, if not all, other obstetricians’ offices along with specialized customizable ultrasounds at valued prices all in an atmosphere that feels like home so that patients are more relaxed. By offering these special services and discounts for referrals Open Hours Obstetric and Ultrasound will surpass the competition. Open Hours Obstetric and Ultrasound offices will be located in most major cities. The offices will be on main routes and some will even be in shopping malls. The ones located in the malls will have their own private entrance. With these locations it will be very convenient for customers. The clientele that Open Hours Obstetric and Ultrasound will be catering to are all women of childbearing age. It is not only the perfect obstetricians’ office for those women who work traditional 9 to 5 jobs, but also for those with husband and or other family or friends that do who they would like to have at the appointments with them. In addition it is a great place to go for an ultrasound for those worried about receiving one, because they are all done by an obstetrician and not just someone trained to run an ultrasound machine. Open Hours Obstetrics and Ultrasounds main competition will be regular obstetric offices and specialized ultrasound places. With all the extra services that Open Hours Obstetrics and Ultrasound will provide I do not see the competition as being a problem. All Open Hours Obstetric and ultrasound offices will be furnished in a way to give the client a peaceful feeling of home. The décor will differ from city to city to account for local styles. All office will have at least 2 comfy coaches, at least one rocking chair, and a play area for children of the clients. There will be an array of magazines in the office that clients can choice to read, not just pregnancy and childcare ones. There will also be a mini-library in which clients can check out books on the subjects of pregnancy, delivery, and newborn care. Hours of operation for Open Hours Obstetric and Ultrasound will be from 7 am to 7 pm Monday to Friday and 9 am to 12 noon every other Saturday. They will not close for lunch like all obstetric offices do. This will allow women to come in on their lunch break if that is convenient for them. All obstetricians in the practice will work in 6 hour shifts with a maximum of 8 hour shifts. This will insure that each obstetrician is well rested and will cut down on careless mistakes. There will be a 24 hour answering service as well that will be answered directly by an obstetrician. Each Open Hours Obstetric and Ultrasound office will have a minimum of 4 obstetricians working in the office. All patients will be required to meet with each obstetrician so that they will know everyone incase the one that they have been seeing is not available when they go into labor. This will make everyone feel more at ease when Delivery-Day finally arrives. Open Hours Obstetric and Ultrasound will provide obstetrical pregnancy care to women in the low risk pregnancy category to the middle risk pregnancy category. Though all of the obstetricians will be capable of handling the care of a high risk pregnancy they will not be permitted to do so as this will take too much time away from the other clients and the insurance premium to take on these types of cases is too high to make a profit. In addition to the obstetrical care Open Hours Obstetrics and Ultrasound will provide 3D and 4D ultrasounds. The obstetric part and routine medical ultrasounds will be permitted to be billed to all major insurances. Those without insurance will be directed on how to apply for their states funded health insurance. For those who do not have insurance and who are deemed ineligible for their states funded health insurance a payment plan will be arranged. The 3D and 4D ultrasounds will not be permitted to be billed to any insurance or go on any paymen...