Selling Game
... advice in sharing and enjoying some of the greater things in life such as exploring a different type of cognac, one feels that they can’t go wrong when deciding to purchase this type of drink. The advertisement invites the “younger and more racially diverse audience” (Martell and Company) to try something new. Martell Cognac represents a feeling that’s dedication towards the future with an appreciation for the past by using an unforgettable story “A Raisin in the Sun.” The marketer gives credibility towards a family that has graduated from one level in life to another, who now enjoys a leisurely and enjoyable lifestyle? They seem to say “I have paid the price and now, I am reaping the rewards for this is success.” The middle-aged bald headed, dark complexion male displays a conservative yet bold image symbolizing power, strength, style, and pose. Depicting the passion and patience of another gives growth to the consumer who seeks to explore or experience a new horizon. This is an approach that invites individuality, a demand respect, and shows diversity among one’s peers. The Martell Cognac does this very effectively in attracting the consumer to buy this product. The second advertisement is the Tiffany Mark T-57, a gentleman’s watch that resembles a gadget from a James Bond movie. It is said that time is money, and that statement holds true in the world of luxury watches. This watch is ranked among the best nationally and internationally within its class. People are buying larger cars, spacious Cooper 3 homes, and bigger watches as well. This Swiss-engineered, stainless-steel silver tone watch displays large Roman numerals with small red colored hands, a masculine styling that fits right into any environment from the office to the tennis court. Tiffany Mark T-57 symbolizes craftsmanship, technology, and luxury; an image targeted toward the middleclass and six figure, mature-minded individuals. This timeless timepiece demands respect among one’s peers who shop for nothing less than the best, and require accessorizes to complement their careers, wardrobes, and lifestyle. The advertisement also suggests that you can still maintain expensive taste and be respected among others with little competition. Compared to this watch, other watches maybe cheaper in price, but this watch is made of genuine European material that will out last others in regard to craftsmanship, and style. This is an attractive pitch, which makes it worth the price that the seller is asking. The BMW 6 Series is the third advertisement, which shows an automobile that is designed to perform. This masterpiece is shown in the background with a well-groomed young individual sitting in a chair embracing a steering wheel, who identifies with the person that he is and who is confident about his image, and future. Most of all, he is knowledgeable about the things he strives for in life. He smiles with confidence knowing that he has what it takes to make it in life. Experiencing the feeling of driving an ultimate, luxury-driving machine only adds points toward his goals, and he has no concerns for accepting anything lesser. The car’s statement seems to holds a yuppie image with power, state of the art equipment and big wheels, that’s sleek and clean. A Cooper 4 statement confirming that the automobile is nothing less than the cream of the crop. Whether a person decides to drive a coupe or convertible, he will have made his mark above others. Although a person of this caliber can’t see nor identify all of the angles for this vehicle, the statement also indicates that it’s not important because the manufacture’s name speaks for itself. This ad makes several points for the consumer to consider. The first again is the masculine African American figure suggestin...