Internet Marketing, Bubble Economy?
...images, book and so on. So many channels are media. And on the Internet, Web advertising become the primary way to advertise. Internet Before we shift the topic on Internet, let¡¯s refer the following picture about adoption curves for various media to discuss what¡¯s the feature makes it have so surprising speed growth. Base on it, we can see radio have the largest users and have a steady growth tending upward. TV is near to radio¡¯s performance. And cable and Internet is recent year appears new things. Cable at the beginning has a strong tending upward. But after a period it¡¯s emerge a weakness growth picture. Internet, since she birth, an extreme tending upward mostly like a vertical line. The speed of growth is the fastest in those medias. Change another word, the potential of Internet marketing is very big. Because there was more and more user join to Internet. According to Kotler.P (2001, P481) defines Internet as ¡°The world¡¯s largest public computer network which connects many other computers and computer networks.¡±¢Ü D.Burd.S (2001, P503) defines Internet as ¡°Internet is a global collection of networks that are interconnected using TCP/IP.¡±¢Ý And the Web of http://www.rtndf.org/resources/wiredweb/appendixa.html defines Internet as ¡°The Internet is a system by which your computer uses the telephone or a special cable called a dedicated line to connect with another computer. That other computer usually resides at one of two places: a commercial online service like America Online, or a private Internet service provider (ISP) company that provides direct access to the Net. Either way, the other computer is your gateway to all the information contained on the worldwide network of millions of computers known collectively as the Internet.¡±¢Þ So, according to these definitions we can assess Internet to be a Cyberspace, consists of wire and wireless technology to connect all over the world¡¯s each independent computers by some protocol, and all activities should take the Internet service provider company as the premise. Base on the group of Internet¡¯s user rapidly growth. And the physics conditions are already join to household makes people go on Internet possible. That¡¯s the opportunities to carry out Web ads. The Unique Features of Internet Internet offers Web ads many unique features compare to other medias: 1. Interactivity, people can by the search engine online submit his wanted and feedback his complains and so on. 2. 24-hours-a-day, seven-days-a-week. Internet cans incessant keep on working. 3. Global access, when build up a Web site. All over the world computer can by the Internet to access your site. No geographic limit. 4. Interest driven, people can base on his interest to view the related site about his interest. 5. Multimedia makes Web site more attractive and compelling than other media. You cannot limit on looking, it makes you can listen, play and lots of tricks to attract you. 6. Internet as a huge library. There is countless information on the net and everyday are keeping update. 7. Web ads can lower the commerce barrier level when extent another area. 8. The cost of start-up an Internet business is low. There no shop front and warehouse but a Web site. 9. Affect scope large. By Internet ads can reach very large numbers of potential buyers all over the world. 10. Internet users are well educated with high-income. It will be ease for make the target market. 11. Distribution costs are low. Because use the net sales way. Just need to pay the post fee. No other needs to pay. Thus, the costs can lower. 12. With the help of multimedia strong function. The Internet will be more and more attractive. 13. Web ads can lower the commerce barrier level when extent another area. 14. The cost of start-up an Internet business is low. There no shop front and warehouse but a Web site. Those blow points are Internet differ to other media¡¯s distinct. And all of those features can reflect on Web site. That else become the largest distinguish Web advertising¡¯s advantages compare to other media¡¯s advertising. Modern Marketing Usually, a company taking his marketing plan will choose one or more media as his carrier to post information what he wants to send to people. Just as what they produce, what service they provide and so on. Their aim is promotion product and service to get more profits. But, today is the modern time, everything has been changed, consumer¡¯s concept, policy, music, communication method and a lot of thing are changed. So that, marketing also should be change from the tradition to modern. Base on the comprehension of marketing, derivate to modern marketing definition we can assess to be include allocation of budget, virtual things, globalization, supply chain manage, redefined consumer behaviors, seek new product opportunities, and collect competitor¡¯s information. Base on those activities to control and avoid any risk will be encounter,...