Madam C.J. Walker
...o fall out. She purchased and used several products which claimed to help her condition, but none of them seemed to work. Strangely, this was a blessing in disguise. One day she had a dream where a "big Black man appeared to me and told me what to mix up for my hair. Some of the remedy was grown in Africa, but I sent for it, put it on my scalp, and in a few weeks my hair was coming in faster than it had ever fallen out." She tested this new formula on her friends and found that it was no fluke. She realized that there were hardly any hair products available specifically for African Americans so she decided to start her own business producing and selling hair products to black women. In January, 1906 Sarah got married once again, this time to newspaper sales agent, Charles Joseph Walker. Now known as Madam C.J Walker, she became quite the business woman. Both Leila and Charles had important roles in the daily operations of her business as well. In September of 1906, Madam Walker and Charles traveled around the country promoting her products and training sales agents, while at the same time Lelia operated a mail-order portion of the company out of Denver. She also opened the Lelia College for Walker Hair Culturists in 1908 and in 1910 the primary operations of the business were moved to Indianapolis, which at the time was the country’s largest manufacturing base. Throughout her life, Madam Walker became an idol for black women all around the country. She had become a figure of wealth and success and she used this status to promote her busines...