Zoots
...vested into increasing and improvement of quality of services provided by existing stores; - slower growth of business than planned – company opening fewer number of stores than it was planned; - due to the delayed stores’ opening revenue is behind company’s budget. Alternatives investing in improving of quality of services; Pros - gives an opportunity in gaining broader market share; - improves brand loyalty – satisfying customers’ quality expectations company can expect that the customer will come again for frequent “repeat” purchases. - Improving services’ quality company can increase stores efficiency; - Gaining reputation of a company providing high qualified services, company can expect that customers perceived the value of receiving high quality will pay extra for that. Cons: - Freezing the expansion in terms of geographical location, company can loose business opportunities to develop business in favorable locations, where competitors can place their stores; - Technological improvements and advantages can be copied by competitors; - Investments in human resources can be useless in a case when educated personnel can quite for the competitors. investing in expansion of the market – increasing the number of stores Pros: - gives an opportunity in gaining broader market share; - having big market share purchases in relatively large quantities increasing company’s bargaining power over suppliers; - buying existing chain of dry cleaning stores, company can rapidly extend its business. Cons: - services’ quality can goes down, first of all due to human factor; - keeping high services...