appeal bases
... he follows his thoughts up with these facts of how the market if falling and the ability to make considerable gains is diminishing. Finally in the end of the article, he brings the whole article together by stating that the new frontier, that once was the wild west and then changed to the business market has passed, and society has to change again, as it historically has been known to do. The logos based appeal in this article, was clearly the strongest of all the appeal bases. The whole article presents the information in a logical way, that is most engaging to the reader. I liked the effective use of the information that he used, and that he put the article in chronological order, meaning the order of past, present and future as it related to the want and ability to achieve more. The one problem with the logos appeal, is that it may be to upfront. All the statistics, quotes, and historical talk in the article could overwhelm the reader. I thought that the logos appeal base was very effective overall, as long as the reader doesn’t disengage from the reading due to all the numbers. Shames did a fine job using the facts to create a distinct tone in this writing. When he used the facts, to show the lack of ability to get more and the falling market, he struck fear, concern and urgency into the reader. Shames connected the logos appeal base with the pathos appeal base, by making the reader feel their emotions. The “more factor” applies to almost everyone. Everyone at some time in their life has wanted something that they don’t need, or has wanted more. Everyone has had the emotions connected with that wanting. Shames sets up the article again in a great way. He starts with the history, explaining how the original settlers took a chance on the wild west to make them rich. That initial statement makes the reader hopeful, that they too could go out and do the same thing. Next Shames explains how the wild west is no longer in existence, and the new frontier is the marketplace. In this the reader could feel sad at first when hearing the west is no longer the means of getting rich, but then the feeling of hope occurs when he explains the new frontier. Shames also says that there is a chance for greater profit but less of a chance to achieve it, which makes the reader fearful that they may not have a chance to explore this new frontier and get rich off of it. The fear only gets greater, when Shames uses the facts to show that the market is falling and the small chance for achieving more is shrinking. The ethos appeal used in the article works well in relation to the logos based appeal. There are many emotions stirred up in this article, to make the pathos appeal quite effective. The language used in the article played a big part in the ethos appeal. The tone was a serious one that made the reader really feel the feelings that Shames was trying to...