Corporate Social Responsibility in Business Ethics
... and team spirit are also enhances through various volunteering activities Ć Family friendly-- Members of a company, the employees, are also members of a family. Being a family friendly company may be the first step towards preventing social problem Ć Employing-- Caring companies are willing to offer job opportunities to vulnerable groups to help them become self-reliant Ć Partnering-- Apart from participating in one-off community service activities, caring companies are willing to develop partnership with social service organizations to make resources available for community development. Ć Mentoring-- Enhancing the operational efficiency of the social sector will actually benefit the society as a whole. To serve the community, companies can share their skills with the social service sector Ć Giving-- Many companies have been making donations to support or sponsor various social service organizations and their projects directly. Apart from monetary and in-kind support, companies also encourage employees and customers to give. Fulfilling social responsibilities always need money. For example, when the company organizes a service project, it generally needs a reasonable amount of money to support it. We shall go on to discuss the reason why the companies are willing to spend money in taking care of the society needs while their ultimate goal is to generate more revenue for the investors and shareholders. CSR helps to build the reputation of the company in the eye of consumers and further increase the loyalty of customer to the brand. It is a certain kind of effective marketing. In more developed countries, wise consumers having sharp eyes now do not only look at solely the price and quality of the product, they also evaluate if the company produce the products in a moral way, thus the long term financial situation of the companies are enhanced. According to Environics International, more than one in five consumers in a recent survey that it conducted on CSR reported that they have either rewarded or punished companies based on their perceived socia...