sony
...both for its industry and for Japan. Technologists are seen as a critically important resource and allowed freedom to work within relatively open-ended briefs. However, the company has come under enormous pressure as it has struggled to remain a leader in the changing world of consumer electronics and, as a result, there have been major changes in its strategies and struc- in the 1990s and ture in the 1990s and again in the early 2000s this case traces the growth, development, successes and setbacks of The The Sony Corporation. It encapsulates issues of corporate and competitive strategies, structural evolution and the the Japanese style of management. The success of recent strategic changes is likely to have a major impact upon whether Sony restores its lost prosperity or declines to become a business legend. The increasing significance of computers and communications equipment in consumer electronics, reinforced by the continuing convergence of computing, telecommunications and electronic entertainment in a range of new multimedia products, has forced consumer electronics companies such as Sony to focus their thinking and research on emerging...