Is a slogan a source of knowledge about a product, political campaign, film, etc? Discuss.
... also to brainwash us to buy the product. All slogans have a subliminal message and they are most effective in political campaigns. The slogan for Red Bull is, ‘Red Bull gives you wings.’ This cannot be taken at face value as it is a metaphor and what it is really saying is that Red Bull gives you energy. Now for this to be a source of knowledge it has to be justified true belief. I believe this to be true as that is what the slogan is implying and it is true because I had tried it and it gives me energy and it is justified because it contains caffeine and caffeine gives you energy. Some slogans don’t give us any knowledge and can be misleading, like McDonalds slogan which is ‘I’m lovin it.’ This gives us no knowledge because it is an opinion and it could be that I’m not lovin it, and for someone who might have never heard of McDonalds will not be able to associate this slogan to anything and it will make no sense to that person and it’s the same with the Nike slogan ‘Just do it,’ that person will not know what to do as it is ambiguous. Some slogans become associated with everyday life routines, for example, Kit Kat has the slogan, ‘Have a break have a Kit Kat.’ So people now associate their breaks with Kit Kat and it will be subconsciously and therefore the slogan is misleading. In the case of political campaigns, slogans have an underlying...