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... made them two of the seven Heisman winners since 1990 who met or exceeded their season averages in the ensuing bowl games. But college football's top players are just as likely to come up small. It could be the hype clogging their heads. It could be the added attention defenses pay to them. Some guys seem to play as if they have the 25-pound statue tucked in their hip pads. Eight of the last 15 haven't lived up to their standards at bowl time. There were notable letdowns by Oklahoma quarterback Jason White (102 yards passing, two interceptions in the 2004 national championship Sugar Bowl) and Gino Torretta (no touchdowns, three interceptions in the 1993 Sugar Bowl). Carroll's method for getting top production from his newly anointed stars is "to make them be a normal part of the team, to get after them and critique them and coach them and demand that they do everything that they're supposed to do. Treat them like everybody else." Because they sure don't get normal treatment anywhere else. "It was kind of weird," Leinart said of his first few post-Heisman weeks. "It felt like a lot more eyes were on me." Now the eyes of the media — and, oh yeah, Texas too — are upon Bush. Leinart must have felt like the old Miss America the moment she hands over the tiara. There were twice as many cameras and reporters waiting at Bush's podium than there were for Leinart at Rose Bowl media day Monday. Bush has become not only the talk of college football but the NFL. And Leinart knows Bush will be hearing more talk during the game. Not about him, but at him. "Guys were talking more," Leinart said of his first post-Heisman game. "That's also just having respect for someone too. Myself and Reggie, being the last two guys to win the trophy, it's a rare opportunity that's never happened before. "I'm sure there's going to be some talking. I...