Case 3-2: International Marketing Research at the Mayo Clinic
... an extremely aggressive marketing strategy for the next five years. This would have several components which I have outlined below. The first component of this strategy would be extensive background research conducted in countries where Mayo Clinic is still not very popular and countries with a sizable population in which Mayo Clinic currently does not have a presence. This would entail field surveys, competitor analysis reports, and research on governmental policies and regulations of the selected countries. Based on this research a marketing and promotion plan needs to be developed for the Clinic. I recommend looking at developing countries such as India and China, since they hold such a sizable population. In countries where Mayo Clinic already exists, their fee structure can be re-evaluated to beat...