marketing
...ll White people want, same with Asians or African Americans. The typical advertising agent is in their late twenties to late forties and comes from suburban U.S.A. When a problem comes up about advertising to sell to African Americans the advertising agency will simply pass this project to another advertising agency that employs these types of people. Not only could this be considered some form of racism it is just an easy way to get out of a project. A successful marketer could make a product appeal to anyone. Many should look at this type of situation as a challenge or a learning experience. For example, if the product an agency is trying to promote is urban wear for young African Americans and the agency is full of White men and women over the age of forty, the agency needs to start this project just like any other. Find a target audience; locate some kids to try on some of clothes andgive their opinions. Find some celebrities to endorse the product and have them wear the clothing around to attract attention. When all is said and done the agency would have learned from the experience and be able to tackle the next similar project with ease. Handing down projects to these “targeted agencies” may only come back to haunt you in the long run. Then it comes down to hiring discrimination. With the agency hiring a certain demographic because all of their clients are from the same demographic. This goes hand in hand with marketers only selling to their own demographic and not branching out. A company or agency can not expand with such close minded thoughts and will eventually be left behind when more and more minorities start to work for the agencies. Another example; Spike Lee a famous African American director and producer famous for his movies in which the lead characters are African Americans as well decided to start and advertising agency. This agency promised high quality advertising for urban audiences, but severa...