Report changing the process of a book distribution business
... quality management, and information Technology management, to be the winners in competitions, and we must have improvement for the environment of the changing world. And to regroup the company department, expand to separate department, workings like a group, and specialization. Reason why improve Nowadays, every company discovered that customers is the most important things of the successful business, market is more than any other business function, deals with customers. It is a social and managerial process by which individuals and group obtain what they need and want through creating and exchanging products and values with others. We are going satisfy our customers and marketing is the delivery of customer satisfaction as a profit. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Gary and Philip, the sixth edition of marketing) Why we need to satisfy our customers, because customers is the power of buying, no customers then no profit, the most basic concept underlying marketing is that of human needs, human needs are states of felt deprivation. They include physical needs of food, clothing, warmth, and safely; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not invented by marketers; they are a basic part of the human makeup. (Gary and Philip, the sixth edition of marketing) Although, our business is still on going without expand with internet, however the market share is much smaller than the business with the internet, expect we have a 55% of the market share in Hong Kong, but, after we expand our service through internet, we may have 40% market share of the world. In an increasingly smaller world, many marketers are now connected globally with their customers; the world economy has undergone radical change during the past two decades. Geographical and cultural distances have shrunk with the technical advances like global internet hookups. This has allowed companies to greatly expand their geographical marketing environment for both companies and consumers. (Gary and Philip, the sixth edition of marketing) Many company begin to concentrate on their own operations and on their immediate suppliers, because they have to improve their operations to wringing much of the excess costs out of their systems, largely with procurement, distribution, and logistics, they are also the part of the supply chain. And then, have a good management of supply chain, it can increase the levels of outsourcing, deduct the significant amount of the cost and time spent on wrapping, packaging, moving, loading and unloading, also the storage.(William J. Stevenson, operation management, eighth edition) For example, the famous computer manufacturer DELL, they donˇ¦t have any retailer shop, but they have the shop online in internet, when they have any order received, they will delivery the product to customers as they purchases, and they will only have the cost of the delivery and the inventory, because in their supply chain only get two parts, this is the supplier, storage, and the service. The goods will be delivering through the part of service, and from supplier and storage, so they can save the money in the supply chain and manufacturing the make more wrapping and packing for the goods. Refer to DELL, and manage our supply chain, to have a more flexible supply chain, and increasing globalization, we can combine the supply chain we have and dell, and it is much more convenience to reach the customers in other county, and can be save the cost we spend in the other parts of supply chain. For the system, it is an combinations of hardware, software, and telecommunications networks that people build and use to collect, create, and distribute useful data in organizations, and it is a collection of parts that work together to achieve specific goals and function in an environment.(Patrick Chan, 2005) The system should include one or more data base, store up the data of the separate departments, it can be records company transactions, and the inventory, and it can be generate the immediate information to help individuals make meaningful decisions and provide the information to customers. Setup a system is easier than to find leader to lead up the team, and starts automating the company, can make the transaction faster, and cut down the time of the process. System will classify according to their business function: marketing information systems, manufacturing information system, financial information systems, etc and they can structured by cross functional teams as below: (Patrick Chan, 2005) So, it will be easily to count the transaction and count the profit each month, for forecasting or any other strategic decision, and it is openness of the politics, because the staff can read the information of the company, and update the latest news for the companyˇ¦s website and the system. It can save time compare without automating system, no more lack of the communication. And the system must be link with the whole company; it can confirm all the staff can be use the system after they access in and they can get the information provide by the system. Also, we have to setup a website for customers to order our books, and having the ways for customers if there are any feedbacks, our website must have our books briefly introduction, and a form which ask for customers detail, it may help we have market research, for planning the new market strategic. For operations management, it is the management of that part of an organization that is responsible for producing goods or service. It typically have three basic functional areas; finance, marketing, and operations; it is Financial, Marketing and Operations Operations is primarily responsible for producing the goods or providing the services offered by the organization. It is the management of systems or proces...