Body Shop SWOT
...s product lines to fit with new niche market such as products for the minorities. However, BST competency is still far from the stronger brand “Bath and Body Works” in several areas for instance; more new product lines, higher quality and lower price etc. Even though cosmetics market was highly expand in USA at that time, a great number of cosmetic competitors were also came in this market. This overall industry was fulfilled with many competitors in term of diversified range of products, quality, service, innovation and, especially, price levels. Moreover, apart from the local competitors, there were also plenty of international competitors which were not different from the local brands. Consequently, it leads to the high competition in cosmetic market. The most essential factor making US market are difficult to enter is that Americans are not royalty and easily switch bra...
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by joe558833