Heck no
...e first major technique found in Newtype is minimalist art. This technique is usually used for anime that is done by an especially good company. The idea is that they don't need a fancy advertisement, because their characters are very well drawn. All they have to do is post a single image of one character from their anime on a solid back drop and plant their logo on it. When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what itĄŻs all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too. Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype. Leo Burnett described it best when he said, "I regard a great ad as the most beautiful thing in the worldĄ± (Art). Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters. In their advertisements the consumer will notice the background images of castles, flowers, skies, etc. Recently they have also been using a lot of computer graphics instead of basic animation to really enhance the background experience. This has the same effect to the customer that the minimalist art has in that they instantly appreciate what they are seeing. The consumer is impressed with the quality of scenery in the advertisements making them want to buy the product. Lastly, advertisers in Newtype use the technique of color and contrast. I noticed that a big portion of the advertisements I saw in the magazine were very simple with lots of color. "Make it simple. Make it memorable. Make it inviting to look atĄĄ± (Content), as said by Leo Burnett. For instance, in one ad there was a simple picture of an anime cover with a crimson red background. Another had the logo of ...