1960 ads vs 1990 ads
... ads on how to become a blonde, basically saying how to look like Genie. They used this technique in the majority of their ads, the ads are simple and basic and mainly focusing on blonde hair with saying of how wonderful it is to be blonde. In 1995 Clairol went in a complete opposite direction, during the nineties saving the rainforest was a big thing and everyone was focusing more on to save the environment. Clairol then came out with “Natural Instincts” where Clairol donated one dollar “in support of the Rainforest Alliance” for every Natural Instinct product sold. Their ads are really focused on the saving the rainforest with a girl in a big tee shirt that say “Help Save The Rainforest” and print that tells how you can help. The second ad is for Loreal Paris from 1969, this ad is very dual with all neutral colors and emphasis on “elegant women” (Vogue, 1969) and elegant hair colors for classy women. Loreal Paris targeted towards the more sophisticated women who didn’t wish to be flashy during the sixties. In 1998 Loreal Paris targeted a younger generation and women who wish to be unique with bright vibrant hair color. During the nineties people were dying their hair every color of the rainbow, if it was bright and stood out they wanted their hair that color. The nineties was kind of a transit from the bright colored clothing from the eighties, to bright colored hair. This ad has just a white background with a model who has bright yellow and blue highlights in her hair, with the product on the side of the page in every different color. The third ad in a 1960 ad of Vidal Sassoon, this ad is just a picture of Vidal Sassoon leaning back in a chair wearing a leather jacket. Vidal Sassoon wasn’t known for hair products in the sixties, he was only known for his cutting edge hair styles. The sixties was an era that was big on different and unique hair styles, Sassoon’s raw and new technique of cutting hair was to no surprise extremely popular then. Then in the nineties Vidal Sassoon became better known for his hair products such as curling irons and hot rollers. Big, fluffy, curly hair was really popular in the nineties and Sassoon’s products were incredibly popular. Cosmetics Revlon, the leading cosmetic brand of the sixties and still popular today has set standards that all other cosmetic brands have always tried to top. In the 1960 ad, Revlon shows that they are a very elegant, yet fun cosmetic...