The many Pleasures of the Ritz- Carlton
...nd sincere greeting, using the guest name, if and when possible.” 2) “Anticipation and compliance with guest needs.” 3)” Fond farewell. Give them a warm good-bye and use their names, if and when possible” ( Colgate Holmes, 2005, pg 39). This is a pattern followed by all 57 worldwide hotels in 35 cities with 23 resorts and 28,000 worldwide employees. The Ritz-Carlton goes one Pg. 4 more step further by making their own magazine especially for their target market. Celebrities like Uma Thurman and Melanie Trump pose just for the magazine for the products that the Ritz-Carlton chooses for that months’ issue. Another interesting thought is the absence of commercials or advertisements for the Ritz-Carlton Hotels. This is because the hotel is so famous that it has not put out advertisements since 1998. They are already booked far in advance with celebrities and special clients. Trevor of The Ritz-Carlton, Palm Beach Hotel says these people account for about 80% of their business. This is why the hotel would rather spend the extra money they save on advertisements and put it into training their employees on how to keep their motto and promise, Which reads “ At The Ritz, -Carlton, our Ladies & Gentlemen are the most important resource in our service commend to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton, fosters a work environment where diversity is valued, quality of life is enhanced, undivided aspirations are fulfilled, and The Ritz-Carlton mystique is strengthened.” This is the niche of the Ritz-Carlton. Trevor of the Ritz-Carlton Hotel, Palm Beach could even recite it when I talked to him on the phone. Outside of the promise and credo from the employees. The Ritz-Carlton has won numerous awards for starters, since its incorporation in 1983, the hotel company; L.L.C has received the Mobil Five-Star Award, AAA Five Diamond Pg. 5 Award, Conde Nest Traveler Award, (Gold List) Travel and Leisure 500 Greatest Hotels in the World, Consumer Reports, Luxury Instit...