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...for $0.50 off the purchase of the next AMP can. Although, energy drinks health benefits are still currently being debated, there’s one thing that is un-debated, their ability to deliver big profits to the company. While the retail price of a single can is relatively low, PepsiCo hopes to cash in on the latest energy drink craze. List Price. A single 8.4-ounce can of AMP retails for just under $2.00. Meanwhile consumers can by a 24-pack case of AMP online for $43.99. Both of these prices are consistent with their competitors. AMP must be careful not to get into a price war with any of its competitors, especially Red Bull. AMP’s current price reflects the associated manufacturing and production costs. Furthermore, by having AMP cost more than Mountain Dew, brand equity is established. Customers perceive that AMP is better, whether it be because of the larger dose of caffeine or the extra vitamins and nutrients that are added for health purposes. Discounts. Many companies, not just beverage producers, utilize coupons as an offer to entice customers for further purchase of an existing product. AMP can insert coupons inside Mountain Dew cases for $0.5...