grocery shopping is not considered to be social
...stments, minimal unique value propositions, uncontrolled mega advertising, inadequate funding, or simply it was too advanced for that time. Nevertheless, companies now practice extreme caution with their tech investments. They want measurable ROI, and they need a formula to help them gauge their return. Traditional ROI planning model calculation formula is very simple, it is just a benefit realized divided by the total cost of the investment: However, as companies launch e-business projects; many advocate that traditional ROI planning model is unreliable. E-business is about maximizing the Internet in business process, business strategies and business value-chain. Andrian Mello stated that e-business investment normally involve intangible benefits and processes that cross over multiple departments. These factors make it difficult to project and track an e-business project's ROI. Traditional ROI model also does not take into...