World Wide Web and its impacts on the Hospitality Industry
...gardless time restriction. Secondly, the Internet provides users a wide range of choices and easy to compare. With the development of digital technologies, the Internet nowadays can transmit very high quality audio and video products which will help the consumer experience part of the intangible hospitality product even thought they are thousand miles away from the site. Moreover, the Internet gives consumer an immediate confirmation and documentation of reservations. And lastly, the Internet allows consumer to do more online-shopping and querying with less time and very little, or even not, expense. Impacts On Supplier The Hospitality Operations enjoy a lot benefits from the Internet technologies. Internet has open a new way to approach the consumer, the fastest and most attractive way, The Website. By using Website as very effective Marketing tool, the Hospitality Operation can reach a great number customer in a very short time. Website allows an “instance sell” which reduces a lot of time and paper work. Another benefit is the flexibility; the Website can be easily kept up to date with fresh information, less time, effort and most important, cost saving. Further more; Website helps to build a relationship between the hospitality operation and its customers which is essential in building customer loyalty. Others development based on the World Wide Web technology are: Central Reservation Systems (CRSs) enable hospitality operation to control, promote and sell their products globally, while facilitating their yield management. Since the mid 1980s, airlines CRSs have emerged into Global Distribution Systems (GDSs). GDSs' efficiency and reliability enable principals to distribute and manage their reservations globally, by bridging consumer needs with the tourism supply. Impacts On Travel Agent The fact that World Wide Web has made a negative impact on Travel Agents since it created a direct contact between the Hospitality operation and its customer. More and more consumers find it is more convenient and economic to query and make booking by themselves from their home or office. The role of Travel Agent in the Hospitality Industry decrease significantly and they are facing a pressure to survive. In response to this, Travel Agents go online and make even more convenient and time saving way of que...