remitance
...ing industries, by making them less competitive. FedEx was honored as the pioneer of the express transportation and logistic industry and the company achieved numerous awards for their investment in IT. FedEx shortened lead times for companies, provided a logistic management service which concerned not only on handling, warehousing and transportation but also inbound and outbound flow of materials within the company as well as the movement of finished goods from dock to dock. Simultaneously by applying IT to the business FedEx was able to drive ahead from the rest of the industry. It was the first transportation company to launch a website with tracking and tracing capability for the customers. In the year 1979 the company had a centralized computer system – Computer Operation Service Master On-Line System (COSMOS) which was revolutionary. A few unique systems applications included v Global Inventory Visibility System v Inventory Management System v Warehouse Management System v Enterprise Resource Planning v Custom Clearance System v Transportation Optimization System The Problem Despite having the best mix of ingredients to shine in the industry FedEx suffered to portray its image in an effective way. The promotional strategies were hampering the company from all directions. Initially FedEx was associated with only transportation among its customers. The company struggled hard to trans...