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Part1
Case B
Question 1
I will use demographic to segment the accommodation. Because, if I want to operate a business such like an accommodation, most import thing is make profit by operating my business, so that I need to know how much money the customers have and what kind of service they most willing to buy. ...
For the reasons I have listed, to segment accommodation the demographic of potential consumers group is really important.
Question 2
If I am a marking manger of a resort in Rotorua, my target market will be the old and have some education background people. ...
2 I think some young driver will be my target marker Map-speaker, because sometimes young drivers do not familiar with the way the have to go, also if they lose they will nervous and pay attention on find address, so they drive careless and cause accident.
Approximate Word count = 748
Approximate Pages = 3
(250 words per page double spaced)
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