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...atures stories focused on how to make women beautiful, thin, and desirable to men. Its pages are also full of advice regarding who your Prince Charming will be and how The Beauty of Women in our Society The beauty myth; what is it? The beauty myth implies that women's greatest goal in life is to look and feel beautiful, so it seems. But according to Naomi Wolf, "The beauty myth is not about women at all. It is about men's institutions and institutional power". What factors determine the social construction of gender identity in our society, and how do these factors influence the shape of that construction? I believe one huge factor that strongly influences gender identity in our society is the media, especially for female teenagers. In my opinion, the media is a strong influence on females' most desired feminine attribute, which is their appearance to look Cosmopolitan Magazine's notoriety is mostly based upon displaying the "most beautiful" women in the world. This magazine gives young women a standard of beauty to strive for, although it is realistically una...