South Delware Coors
...ness and $250,000 per year for salaries and fixed expenses. -Potential market share can be determined by using the chain ratio method. -Larry may want to determine the market sales potential before making a decision on weather or not he wants to enter this particular market. To do so he would need more information about the population and their consumption of beer in general and more importantly their consumption of Coors. He will also need the average price of beer sold in the market. -It would also be useful for Larry to conduct a break even analysis. This would also require the average cost of beer in this market as well as an estimation of the amount of Coors consumed in the market. -It would be useful for Larry to have current numbers as well as projections for the future so that he may be able to make a decision based on the long term and not just the markets current situation. Alternatives: -Chose not to get any information from Manson and Associates. -Chose to get information from Manson and Associates. -Chose a specific combination of information totaling $15,000 or less. Decision: -Get more information from Manson and Associates, particularly Studies A, C, D, F, H and I for a total of $10,849.50. Alternative Implementation: This information will allow Larry to complete a market sales potential analysis for the current market and the future market. ...