BEN & JERRY’S HOMEMADE, INC
... but in September 1990, it finished, because they never change his mind about the market trends and requires. When the market was looking to healthy, light products, or maybe new flavors they continued using for a time the same things, to continue with the strategy, but as we know, a strategy is a roadmap of a company’s future that is proactive and reactive to freshly developing industry and competitive events. As CEO he should introduce in a rapidly way new products that are out of the company strategy but will satisfied the market demand. He was always interesting in the social vision, social activities and the social impact the company can cause in the society, instead of look and develop the economic part of the company. A big problem that I can see about Ben as CEO is that he don’t involve with senior managers below him, he is loosing the opportunity to receive new ideas and key elements to develop major strategic initiatives and also to coor...