Fair Trade Article
...e global marketplace. By learning how to market their own harvests, Fair Trade farmers are able to bootstrap their own businesses and receive a fair price for their products. This leads to higher family living standards, thriving communities and more sustainable farming practices. Fair Trade empowers farming families to take care of themselves; without developing dependency on foreign aid. “Why are these fair trade products necessary?to Consumers Using buying power to improve the world is a growing commitment among consumers; it is an indigestible mixture of entrepreneurship and ethics. There is an increasing numbers of customers ask questions about the conditions under which their purchases had been made. Some consumers are willing to pay a little extra for fair trade products, if they think they are supporting a good cause as follows: Environmental Benefits3 Fair Trade guarantees that farmers use eco-friendly practices. The result is responsibly grown products that are healthy for us and the world we live. Most Fair Trade product is certified organic and shade grown; this means that the products we buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming. A Fair Price3 The Fair Trade Certified label guarantees that farmers and workers received a fair price for their product. Pay for a fair trade price on each product means that farmers can feed their families and send their children to school rather than working in the fields. "We've also been able to build school; there are eight schools to our credit; we've been able to attract teachers to these schools?said one of the farmers. Quality Products By receiving a fair price, Fair Trade producers can avoid cost-cutting practices that sacrifice quality. In other words, consumers can ultimately enjoy a better quality and healthy organic foods. As a consumer, the fair trade products are necessary, as it enables a proliferation of the healthy and organic products which we can choose on the shelves. Besides, it is a kind of remedy which makes us feel better, and feel like contributing myself to the community where we were born and brought up. “Why are these fair trade products necessary?to Supermarkets Simple Idea, Complex reality In the eyes of every consumer, supermarket sells fair trade products not only can diversify the choice of products, but also build up a constructive social corporate image. Customers believe that it is a positive attitude if supermarket can sell fair trade products, as it can show and enhance their social responsibilities. According to the research, most of the consumers are more willing to buy products from a better imaged supermarket, not all of the consumers are price oriented. Putting a Profitable "Fair" into Trade Supermarket is Taking Advantage of the Fair Trade Fair trade is not only about making sure farmers get paid a fair price, but also turning into a huge business opportunity for supermarkets. In the past, fair trade goods were only available at charity shops and church bazaars. Nowadays, Fair trade as it has branded itself - is now a big business. Experience shows that the biggest winners aren't always the farmers; but can be supermarkets that sometimes charge huge markups on fair trade goods while promoting themselves as good corporate citizens. They can get away with it because consumers usually are given little or no information about how much of a product's pr...