Uncle Joeys Hot Bagels & Deli / Cafe
... those who wish to pick up their food. Most take-out food will be prepared to order with orders coming from either the telephone or fax and delivery will be available at certain times and to a limited area. If catering to offices becomes a large part of gross sales. At that point a sales agent would be hired to directly market our products for daily delivery or catered functions. Menu & Production, Suppliers The menu is moderate-low priced offering breakfast, lunch and dessert all with a common theme of healthy and flavorful. Uncle Joeys will be offering delicious breakfast sandwiches including Spanish and egg whites, egg white omelet, fruit dishes ect. For lunch we will be serving chicken and vegetables and similar healthy entrees. We will be receiving all major delivery once a week and drop off and check at the back door. Our main suppliers come from the tri-state area. One of our main vendor were we will begetting our product from is Dwain Food Distribution Company located in northern OH. Our goal is to create the image of light satisfying and still nutritious food. All food will be prepared on the premises. The kitchen will be designed for high standards of sanitary efficiency and cleaned daily. Food will be made to order. Food for delivery may be similar to take-out (prepared to order) or it may be prepared earlier and stocked. Catering will be treated as deliveries. The Target Market The market for Uncle Joeys products covers a large area of diverse and densely populated groups. The population and demographics of Rochelle Park have remained steady for the last 14 and local businesses are increasing at a rate of 18% yearly. Although it will be located in a downtown urban setting, it is an area where people travel to eat out and one that is also frequented by business people. It is also an area known for and catering to the demographic group we are targeting. The Competition There are only under a dozen restaurants in the Rochelle Park area that sell food at similar prices. Although this presents an obvious challenge in terms of market share, it also indicates the presence of a large, strong potential. Uncle Joeys will offer an innovative product in a familiar style at a competitive price. Our aggressive plans of take-out and delivery will also give us an advantage to create a good market share before the competition can adjust or similar concepts appear. Competitive Strategy There are three major ways in which we will create an advantage over our competitors. One is product identity, quality, and novelty. Two is high employee motivation and good sales attitude. And lastly is we are going to be innovative and aggressive. Uncle Joeys will be the only restaurant among all the competition, which focuses the entire menu on healthy cooking. Each of the competitors offers at least one "healthy" selection on their menu but in all cases they are always seen as alternatives to the main style of cooking. The target market will distinguish Uncle Joeys as the destination location for healthy cooking. Once they have tried the restaurant, their experience will be reinforced by friendly, efficient, knowledgeable service. Return and repeat business will be reinforced by accessible take-out and delivery options. SWOT Strengths of Uncle Joeys Hot Bagels & Deli / Café would include · Great location. · Fantastic facilities. · Owners who are passionate about their work. Weakness of Uncle Joeys Hot Bagels & Deli / Café would include · Brand visibility. · Well establish business in the area. · Limited number of locations at the present time. · The struggle with taking care of everything with low labor overhead. Opportunities · Creating new jobs. · Increase in sales from university-related events. · The ability to become more efficient as the learning curve steepens over time. Threats · Competition from new cafes and bagel stores. · The introduction of new style of restaurant. · Other business with incentives to there loyal costumers. Keys to Success The key to success will be based on customer loyalty. The blue prints are already complete and are far nicer than any established business around. The key is then to treat the customer properly so they are amazed at the level of attention that they receive. Our goal is generate repeat business and increase sales so that we can grow in locations. Marketing Strategy & Advertising Entry into the market should not be a problem. The store has high visibility with heavy foot traffic all day long. The local residents and business people always support new restaurants and the corporate offices do not have fixed preferences. In addition, $10,000 has been budgeted for a pre-opening advertising. • Print media -- local newspapers and magazines • Hotel guides, concierge relations, • Direct mail -- coupons • Misc. -- yellow pages Facilities & Employee Education The restaur...