online innovation
At this point, we may explain our company nature before and after go online like from “Blick and Mortar” to “Click and Mortar”? If we combine this need being met with the feel of shopping at a real “home town” meat shop our competitive advantage will be far greater than that of our competitors. There are very few alternatives for on-line meat shops. There are notch stores such as Bisonmeat. com that ships bison meat at a premium and targets only a small demographic. Also, there are full product providers like Iowameats. com. However there prices are wildly out of line compared to a “home town meat shop. ” Should we emphasize our low cost of operation and production, which cause our low price offered? It is clear the on-line community is underserved in this area and it is evident that there is much room for growth and profitability in the on-line meat market industry.