Planning Strategic
Strategic planning is a responsibility of the manager, to position organisation to achieve superior competitive fit. This is undertaken to cope with changes in the market and the world around them. The elements of this process are: Find organisations position in the market, see what the firm wants its position to be, see what trends/changes occur in the market and chose best alternative for the firm to achieve its goals. The strategy requires 4 elements: scope, resource deployment, distinctive company advantage and synergy. Scope. This means position or size (eg. world’s first etc. .) the firm wishes to attain . Example Harley Davidson wants to compete in every industrialized nation, Mc Donalds wants to be the world’s major retailer of fast food . Resource Deployment