Nestle
Assignment Submission On Nestle Refrigerated Foods: Contadina Pasta & Pizza Submitted by Group 9 NPD-I Nestle Refrigerated Foods: Contadina Pasta & Pizza The major problem in the case is to decide on the basis of market researches whether to launch refrigerated pizza in the U. S. market or not i. e. The Company has to decide whether it can replicate the success of its earlier product i. e. Refrigerated pasta to the pizza category also or not. Pizza is part of the large and rapidly growing Italian ethnic food category. Restaurants like Pizza Hut and Domino’s capture 88% of the $18. 4 billion pizza market.