how to enter into a matured telecom market. (preliminary study for Orissa- India)
Now when a new telecom operator (player) wants to enter this kind of matured market he faces a lot of challenges in grabbing the already held market share by the existing players. So with the help of this project I tried to gather as much information and strategies which will help a new player to enter this market and for that reason a detailed plan of action has been put forth. TERMINOLOGIES: • Evolved/matured market: Market penetration to the tune of 60% - 70% and presence of multiple operators that is more than 6 -7 operators. • Green field/land grab market: Comparatively a new market where the penetration is only about 15% – 20%. • Competition churn: Switch over of customer from one operator to another operator due to competition and basically loss of clients and customer. • ARPU: (Average revenue Per Unit), it is a measure used by customer communication and net working companies. It is total revenue divided by number of subscribers. • AVCV: Address verification and credit verification. • COAI: Cellular Operators Association of India is the main telecom lobby group of India. • CUG: Closed User Group.