AIDA
Comparing AIDA strategy in Vietnamese and English sale letter At present, trading activities are increasingly carried out on all over the world. Commercial correspondent becomes an important tool promoting business activities. Each country, however, has it own style of composing a sale letter. Thus, I would like to make a comparison of AIDA strategy between Vietnamese and English sale letter. Firstly, it is essential for us to know about “AIDA” which helps winning sale letters succeed. AIDA stands for "Attention, Interest, Desire and Action. " Attention: to grab the readers' attention and compels him or her to read on by opening 5 or 6 following benefits. Interest: to answer questions “What you can do for them? What's new? What's in it for the reader?