Is TV advertising dead?
TV advertising is dying, but not dead yet. According to the media exposure of consumers, although diminishing, TV commercials are still the most reaching out advertisement which draw the most attention and likeability from the consumers. How to utilize TV commercials with internet marketing might be more important (for example, using the tag-on after TV commercial to bring the consumers to internet campaign). Internet media has its unique traits such as wide reach, user loyalty, or could carry more information in one advertisement. However, because of abundant information on the internet, the effectiveness of internet marketing is not necessarily related to the frequency of internet surfing. In the end, how to allocate the media resource depends on the customer and their information receiving habits. By knowing better on this matter, we could decide the optimal media mix and content to broadcast. I regard “TV advertising is dead” more as a slogan than as a fact. When stating, “TV advertising is dead”, most people are afraid of touching the fact that internet advertisement is too fragmented to manage. The overall revenue of internet advertisement has been increasing; however, we do not know where those advertisements are, given that so far the successful and sustainable model for internet advertisement has not yet existed.