Toyota
Overview Toyota Motor Corporation was founded by Kiichiro Toyoda in 1937. In its 70 years history the Japanese company has grown into Multinational Corporation operating manufacturing plants in 12 countries and selling its cars in 140countries. It is currently the largest car manufacturer in the world having produced more than 9. 2 million vehicles in 2008. The firm held the title of most profitable automaker in the world, its profit reaching 11Bn$ in 2006. The mission of Toyota is to provide good quality car at a reasonable price and to retain customers for life. To that effect they have successfully developed a product range that caters for every main segment of the car market. Toyota Product range – source Shantou UBS Porter’s five forces The intensity of competitive rivalry – The automobile industry is a highly competitive industry with many competitors in the business. This is reflected by the fact that even though Toyota is the largest car manufacturer in the world with a total of 9,237,780 cars produced in 2008. Its production represents only 13.