Mastering the Three Worlds of Information Technology
. new processes, changed decision rights, etc .. . Managers should not “settle for solutions the are more modest than originally planned .” Exploiting IT project comes after selecting and adopting the technology . Managers should think of various opportunities out there to maximize the performance of the project . How to interpret customers' buying behavior based on the customers' database the company have ? Or, Would these weekly report predicts a certain trend in the market, customers, or product line ? How can the company increase its quality control, monitoring capabilities, and asset allocation based on the information used and collected by these technologies ? While it is IT's role to set up the systems, management must manipulate and design the information so it aligns with their firm's business and organizational strategies .