|
...
In 1995, when QuickenInsurance was launched, the U. ... com and QuickenInsurance History
In the beginning, there was Quicken. ... com launched six focused distributors within its vertical portal between 1996 and 1998, which were QuickenRetirement, QuickenInvestment, QuickenInsurance, QuickenLoan, QuickenBanking, and QuickenTurboTax. ... Although in 1998 only one percent of all insurance sales were purchased online, by the fall of 1999 QuickenInsurance had received over 500,000 website visitors, provided over 225,000 auto insurance quotes, and 3,400 term life insurance applications to its insurance company suppliers. ...
Also in the summer of 2000, Steven Aldrich transitioned from his role as general manager, QuickenInsurance, to general manager, Quicken. ... Despite these achievements, Aldrich was concerned about the QuickenInsurance business. ... A Forrester Research study indicated that GEICO, Allstate, and State Farm had more website traffic than independent online marketplaces. ... In the summer of 2000, QuickenInsurance had relationships with only 13 carriers that allowed them to sell policies online. In addition, QuickenInsurance relied heavily on AOL and Quicken. ... As an example, in the fall of 2000, 67 percent of QuickenInsurance’s traffic was from distribution partners. Additionally, QuickenInsurance had experienced an increasing amount of online competition for auto insurance sales. ... InsWeb acquired the principal interest in QuickenInsurance and is now the exclusive consumer insurance aggregator for Intuit’s Quicken. ... In which case, Intuit should not concern itself with trying to resolve this minor annoyance.
Approximate Word count = 1572
Approximate Pages = 6.3
(250 words per page double spaced)
|
|
