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The practice of imperialism is there ever since the existence of international relations; however, the practice of imperialism has shaped into a modernised form with the growing advancement in technologies and modernisation, as well as globalisation. Now, countries have started using media as a tool to exercise a psychological imperialistic power by making away the youth of Pakistan from its religious culture via electronic media. ... When asked to a manager working in a multinational company as what is the role of media in exploiting our socio-religious culture through various Urdu-language TV channels other than the Pakistani channels (specifically the Indian channels). He said that since media can play a prominent role in changing the political, social and cultural environment of any country, therefore, it does have an impact on the social culture of our country as well.
Approximate Word count = 643
Approximate Pages = 2.6
(250 words per page double spaced)
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