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In this case, David Jones absolutely did a wrong decision-making and took a wrong strategy for their new expanded business of Foodchain and online sales. Therefore, their profit margin has been low in past 2 years and the price of their shares also has declined so that they have to shut the new business. However, they can gain some experiences from the failure in this time. Internet still keeps developing and eTailing would become bigger in the marketing field in the future. Thus, they still have the chance to develop their online sales again in the future and they would success had they selected a correct marketing and management strategies. In fact, DJ launch their eTailing in 2000 is a fit timing to develop their e-Business, the main cause that made them failed was they did not analyze the industry environment and did not select a good, fit strategy to develop their new business.
Approximate Word count = 599
Approximate Pages = 2.4
(250 words per page double spaced)
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