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Children can be both easily persuaded, and easily deceived. ... Research shows that most children between the ages of seven and ten are not able to detect misleading ads. Many advertisements targeted at children are deceptive because, oftentimes, detrimental facts are left out. ... These number services encourage children to call costly phone services to speak with their favorite cartoon character or “superstar”. ... In addition, younger children are unaware that costs are involved, so they place the call without parental consent. The tactics used by 900-number services to target innocent children are unethical. According to the Children Advertising Review Unit (CARU)-commissioned study, 900-number services most often violate the voluntary guidelines of CARU (Adweeks Marketing Week; New York; Apr22,1991; Berry, Jon Volume 32, Issue 17, p10).
Advertising manipulates children by playing on their emotions. ... According to a self conducted survey, which was constructed to determine the impact celebrities, such as Micheal Jordan, have on the buying behavior of children under the age of twelve, 80% stated that they desire Air Jordan tennis shoes because Micheal Jordan wears them. ...
Advertising also influences children’s product preferences and choices. In today’s society, children are concerned with “fitting in”. ... In addition to purchasing name brand products, children involve themselves in certain activities because advertisements make “it” look like the “cool “ thing to do. Children are known to mimic what they see and hear. ... In 1995, a research study was conducted to determine the affect alcohol ads have on children.
Approximate Word count = 1195
Approximate Pages = 4.8
(250 words per page double spaced)
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