Budweiser
... Profitable expansion of international beer operations by building the Budweiser brand worldwide and making selected investments in leading brewers in key international beer growth markets. The company has made significant marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in China and the United Kingdom. ... Budweiser and Bud Light are the No. ... Louis Dispatch, 4/25/96) The Center on Alcohol Advertising, based in Berkeley, California, conducted a study which indicated children from ages 9 to 11 were more likely to recognize Budweiser’s television frogs than Kellogg’s Tony the Tiger, The Mighty Morphin Power Rangers or Smokey the Bear. Commentary: Do Budweiser Frogs Give Young People a Bad Idea? (Gannett News Service, 9/20/96) MADD believes the Budweiser frog ads clearly appeal to United States youth and believe the frog commercials should be banned from television. MADD Blasts Beer Company: Group Pushes Teen Drinking as Campaign Issue; Budweiser Defends Ads (The Dallas Morning News, 9/14/96) MADD says Bud’s animated bullfrogs are the “Joe Camel of beer ads. ... Budweiser controls 70. ... Budweiser is one of the most valuable trademarks in the world today. ... Budweiser has been an innovator in the area of responsible advertising. ... Actions like those are what helped many believe that Budweiser is a responsible corporate citizen, in turn, making consumers feel better about buying Bud products.