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Executive Summary
Looking inside for Competitive Advantage focused on a firm’s internal strengths and weaknesses and elaborated the firm’s competitive advantage from a broader and deeper perspective. ... However, the author pointed out that even the most thorough and complete analysis of a firm’s environmental opportunities and threats will not be sufficient to place the firm in a competitive advantage. ... In general, the author pointed out that value, rareness and imitability complemented by appropriate organization can enable a firm to realize its full competitive advantage. ...
Key Take-aways
• Sustained competitive advantage cannot be achieved by merely exploiting environmental opportunities and neutralizing environmental threats;
• Sustained competitive advantage depends on valuable, rare and costly-to-imitate resources in harmony with appropriate organization.
Approximate Word count = 491
Approximate Pages = 2
(250 words per page double spaced)
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