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	Callaway Golf Company
	... Each team will manage and analyze their FOUNDATION Company and will develop and implement a comprehensive marketing strategy. Your team will make business and marketing decisions for your company for 8 periods of "simulated time." All teams are expected to meet regularly to analyze the strategic position of their company and to discuss the issues, problems, etc. ... The plan may be for a new start-up company, a new or existing nationally branded consumer packaged good, etc. Approximate Word count = 650 Approximate Pages = 2.6 (250 words per page double spaced)

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