Bayer organization
... Analysis Internal forces Strengths: • Strong international presence: In 1998 KFC was operating in 79 countries accounting for half of their total sales. • Domination of chicken market: KFC had a commanding lead over the other chicken restaurants. • Consumer pressures: Consumer pressures forced KFC to emphasize cleaner restaurants, fast and friendly service, and product quality. ... • Declining market share: 1997 marked the sixth consecutive year that KFC showed a decline in market share. ... • Poor labor quality: KFC had difficulty finding quality labor in Mexico.