|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Film Audiences There are many different audiences that watch films, each possibly seeing something different in the same films. So to try and analyse film audiences is a big task, there are many diverse reasons why certain people like a film and others don’t. Their ethnic background is one and their social status is another, also their sex (whether male or female) does come into play with certain films. Certain genres are aimed at certain audiences, for example Bollywood films tend to be aimed at the Asian market, while Hollywood films tend to be aimed at the mass audience to try and bring in as much money as possible. Also sequels (and more recently prequels) tend to be aimed at the audience who watched the previous films. Genre and the generic codes go along way to a film finding it’s correct audiences. Research into audiences has been far from straightforward: the same issues and concerns recur as each new medium arrives. But it has two poles between which assumptions have occurred: the effects model and the uses and gratifications model. The effects model (also called the hypodermic model) is the name given to approaches that emphasise what the media do to their audiences. Power lies with the message here. The media in such work are often called ‘the mass media’ or ’mass communications’ so as to emphasise the size and scale of their operations. The language used in such writing will often imply that meanings are ‘injected’ into the mass audience’s minds by powerful, syringe-like media. The next step is often to describe the media as working like a drug, and then to suggest that the audience is drugged, addicted doped or duped.
Approximate Word count = 1082
Approximate Pages = 4.3
(250 words per page double spaced)
|
|
|
|
|
|