DHL
A big contribution to DHL´s success does the brand image. The unaided brand awareness for DHL is about 25 – 50% higher than for the competitors. The excellent image, that DHL has in the eyes of the customers, has been built up by their experience, their service, their worldwide scope and the fast speed of their deliveries. DHL´s international network is bigger and tighter than those of their competitors, who rely for the most part on agent country operations. DHL owns about 2/3 of their operations, which guarantees them a higher level of integration and control. ... If DHL only had owned or leased aircrafts, it would be very expensive to send out a flight just for few express shipments. ... An own air fleet ties up a large amount of capital, which DHL tries to avoid by keeping its own fleet small – in relation to their competitors. ... Another advantage is the service: besides the usual services like computerized tracking, an excellent customer service and the proof of delivery, DHL´s customers can be included in the regular pickup route, so they don´t need to contact DHL every time they want to send a shipment.