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... " Business bankers also stress that there are new initiatives for growth and product expansion that are keeping them busy while they await the lending spree. ... And while all the banks are aggressively chasing business banking - that is, the middle market segment between personal banking and major corporates - they are aware that keeping the client happy will make the difference. ... A number of bankers argue that credit, while still an important source of business, is just one of the services they are looking to provide to clients. ... He says the introduction of the 10 per cent goods and services tax in July 2000 has prompted business managers to focus more on cash-flow management.It is part of an argument that the business banking market is changing and that aggressive cross-selling - long seen as the primary focus - is not the way to grow. ... "If you approach it from the point of view of the client and say is there something that we can do for you that makes either your life easier or solves some problem for you then youve got a much better chance of doing some business with a client than if you just say, I want to push another product down the clients throat," he says.
Approximate Word count = 770
Approximate Pages = 3.1
(250 words per page double spaced)
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