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THERE ARE TWO ALMOST UNIQUE features of America's top selling business book "Only The Paranoid Survive". It is written by someone who actually runs a successful large company (as opposed to consultants and academics who say companies would be large and successful if only the chief executives listened to them) and the author Andy Grove tells the truth. Grove is the president and chief executive officer of Intel Corporation, the world's largest manufacturer of computer chips and one of the world's most profitable companies. He has a voice like Frank Lowy, fought a battle with prostate cancer by researching his own approach to treatment and admires Rupert Murdoch. Using case studies from Intel's own successes and failures, Grove describes a way to think about strategy and making decisions. His theme is that management is about making life or death decisions that will affect the future of the company. He calls these strategic inflection points. For Intel these SIPs included changing from memory chips to microprocessors and handling a quality problem that cost Intel $US475 million. Grove is said to be prickly and arrogant, but he appears the opposite in his book and while speaking to The Bulletin from his California headquarters.
Approximate Word count = 794
Approximate Pages = 3.2
(250 words per page double spaced)
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